江南古镇旅游发展的问题与对策——以苏州市木渎古镇为例

The Problems and Solutions of the Southern Ancient Towns’Tourism development:Taking the case of Mudu Town in Suzhou as an Example

江南古镇是我国古镇旅游资源的重要组成部分。由于缺乏专业的旅游科学的指导,许多古镇旅游景区出现了开发误区。该文以江南古镇旅游的代表性景区木渎为例,通过对木渎旅游开发中存在的问题与对策的分析,探讨江南古镇旅游发展的方向。

Ancient Town in south of China is an important part of Ancient town tourist resources. In the absence of guid-ance of the professional tourist science,there have been errors in many of the ancient town tourism development. In this pap-er,I take the southern tourist town of Mudu area as the representative,through analyzing the problems and solutions intourism development of Mudu Town,exploring the directions of the southern tourist towns’ development.