基于“真实性”体验的乡村旅游社区化发展研究——以河北白洋淀“岛村”为例

The Study of Community-Based Tourism Development in Rural Areas Based on Authentic Experience——The Case of “Island Villages” in Baiyang Lake

"岛村"是白洋淀湖区以湖岛为基础形成的村落,至今保持着深厚的社区氛围,作为白洋淀特有的乡村形态,其自然风光、风俗民情具备旅游开发的潜力。本文首先探讨了旅游者的"真实性"旅游体验需求;接着,结合我国乡村旅游的特性和发展趋势,分析了乡村旅游的"真实性"和"乡村性"之间的关系,以及满足游客"真实性"体验需求的路径选择;再次,通过对两个典型的岛村社区的深入调查和研究,探讨了岛村在旅游社区化发展上存在的问题;最后通过"真实性"理论,就乡村旅游的社区化发展模式做了进一步论述。研究认为,乡村旅游的社区化发展模式,不仅保持了乡村旅游地"良性的客观真实性",满足旅游者真实的"乡村性"体验,而且也是增强农村经济自立、增加农民收入、推动农村社区可持续化发展和新农村建设的有效途径。

"Island Villages" are located and formed in the area of BaiYang Lake,which has a strong sense of community.As a unique kind of villages,their special scenery and customs are attractive and have strong potential in tourism development.This article firstly discusses visitors’strong demand in authentic experience,then based on the character and trend of rural tourism in China,we analyze the relationship between"authenticity"and"rurality,and the win-win way to gain authentic experience,community-based tourism development.Later,by deep investigation and contrastive research into two typical island villages,we find the main problems of community-based tourism development.Finally,based on authenticity theory,we do some further study about community-based tourism development model.Community-based tourism development can not only keep the rurality of rural destinations and fulfill citizens’need of authentic tour experience,but is also an effective way to increase farmers’income and improve their living standards.