旅游地形象形成的心理学分析

A Psychological Analysis of Image Formation of Tourist Destinations

本文从社会心理学的视角出发阐述了旅游地形象的概念,提出旅游地形象具有综合性、非对称性、累积性和适度的弹性四个特点,利用布伦斯维克等人提出的"认知透镜模型"对旅游地形象形成的心理过程和机制进行了分析,最后对从旅游者认知角度对旅游地形象形成过程中经常出现的推论基础偏差、信息偏差、认知系统偏差以及过程偏差现象及其原因进行了阐述。

This article states the concept of image of tourist destinations from the social psychology point of view,and puts forward that image of tourist destinations has four characteristics:which are comprehensive,cumulative,asymmetrical and limitedly plastic.Then it analyses psychology processes and mechanisms of formation image of tourist destinations with "lens model of perception" by Brunswik Egon,and finally from tourists’ cognitive point of view,it states inference basic bias,information bias,cognitive systematic bias and process bias,which are common in formation of image of tourist destinations,and their reasons.