摘要
本文基于乌鲁木齐市经济型酒店的发展现状,分析了目前存在的问题,重点提出了乌鲁木齐市经济型酒店发展的对策。本文认为根据当前市场现状,乌鲁木齐经济型酒店应加强行业监管、积极培养酒店人才、扩大市场规模、制订合理价格、培养本地品牌及加强网络营销等。
On the basis of the current situation of the affordable hotels in Urumqi,this paper attempts to analyze the existing problems and mainly discuss the developing strategies about the affordable hotels in Urumqi.The author suggests that the hotel supervision be strengthened,hotel professionals be trained,markets expanded,reasonable prices be formulated,local brands be developed and network marketing be improved.
出处
《浙江旅游职业学院学报》
2012年第2期41-43,50,共4页
Journal of Tourism College of Zhejiang
关键词
经济型酒店
行业规范
网络营销
affordable hotels
industry norms
network marketing
