旅游景区票价差异的原因探析——以西湖和黄山为例

An Analysis of Cause of Tourist Attraction Fare Difference

门票价格一直是旅游支出的重要组成部分,对旅行者出游有极大的激励作用。而近年来"门票经济"与"大旅游"等经营理念使得门票价格呈现出高低两种趋势。本文以西湖和黄山为例,基于经济学基础原理,进行两地旅游景点门票的比较分析,研究结果表明游客需求弹性、基础产业、服务水平、房价差异与政策导向是造成这种差异的主要原因。

Ticket price has been an important part of tourism expenditure,working as a great incentive to the travelers.In recent years " fare economy" and "big tourism" make ticket price go to two extremes——high or low.Based on the basic principle of economics,this paper,taking the West Lake and Huangshan Mountain as an example,makes a comparative analysis of ticket price in scenic spots.The result shows that elasticity of demand,industrial foundation,service,estate diversity on price and policy guidance are the main reasons for their admission difference.