摘要
旅行社集团化被认为是未来中国旅游业发展的必然趋势。本文以智慧旅游为战略背景,系统分析了江苏省旅行社业面临的战略环境,针对江苏省旅行社业集团化发展战略提出了建设性措施和建议。
The collectivization of travel agency is believed to be inevitable for China’s tourism development. With the strategic background of smart tourism, this paper is to conduct an analysis of the strategic environment faced by travel agencies in Jiangsu province. Constructive measures and suggestions are proposed according to collectivization strategy of travel agencies in Jiangsu.
出处
《浙江旅游职业学院学报》
2013年第4期27-33,共7页
Journal of Tourism College of Zhejiang
基金
国家社科基金项目(13CGL076)的研究成果之一
关键词
智慧旅游
旅行社
集团化
发展战略
smart tourism
travel agency
collectivization
development strateg
