旅游者购物行为的探析

A Discussion of Shopping Behaviors among Tourists

旅游者购物行为的影响因素较多,文章从旅游学、心理学、经济学的角度对其进行研究,并且将其和一般的购物行为进行对比,进而得出相关结论。

Many influence factors are related to tourist shopping behavior. This paper focuses on the study of tourists’ shopping behavior from tourism science, psychology and economics. A comparison between the general shopping behavior and the tourist shopping behavior is made with some conclusions.