大熊猫旅游资源区域合作开发研究

Development of Regional Cooperation in Giant Panda Tourist Resources

大熊猫是四川、中国乃至世界的名牌,其分布较为分散、品牌塑造不够系统、文化内涵挖掘不够深入,要实现对大熊猫旅游资源的合理、有效利用,有赖于大熊猫旅游资源分布所在各区域的相关政府主体、企业基于共同效益诉求的合作,同时带动当地社区的发展。文章主要针对大熊猫旅游资源本身及其分布的特殊性,分析其旅游开发的区域合作的必要性和重要性,提出相关区域合作机制和措施,使各区域共同实现对大熊猫旅游资源的跨区域综合开发利用。

The giant panda is a big brand in the world, but its wide distribution, unsystematic branding and shallow culconnotation development pose some problems in the rational and effective usage of its tourist resources, which requires tmutually beneficial cooperation among the local governments and enterprises in the region. This paper is to focus on the pof the giant panda tourism resources and its distribution, and analyze its necessity and importance of regional cin tourism development, propose relevant regional cooperation mechanisms and measures.