四川的博物馆旅游资源规划与开发研究

Research on the Planning and Development of Museum Tourism Resourcesin Sichuan Province

作为我国旅游资源大省,四川省的博物馆旅游资源及其丰富,四川也正处在由旅游资源大省转型为旅游经济强省的关键时期。根据四川省的博物馆旅游资源现状,四川省博物馆旅游资源的规划与开发需要树立科学的理念及策略,即参照博物馆旅游资源评估标准,取长补短;把握旅游的宏观发展环境,挖掘自身潜能;双重定位,引入企业发展管理模式;发挥地理优势,统筹规划与开发,以期促进四川的博物馆旅游产业的良性发展。

As a province with bountiful tourism resources, especially museum tourism resources in China, Sichuan Province is now in its critical period to shift from the province with bountiful tourism resources to be the one with powerful tourism economy. Considering the status quo of Sichuan Province’s museum resources, this author believes that it is a must to establish scientific thoughts and strategies in the planning and development of museum resources, namely to make up deficiencies by referring to China’s museum assessment standards, develop potential capacity with the macro development of China’s tourism industry as the background, introduce enterprises’ model of development and management with dual orientations, and aim to give full play to its geographic superiority and thus promote the positive development of museum tourism industry in Sichuan Province.