漂流旅游发展现状及对策分析——以浙江省安吉县为例

The Analysisof the Development Situation of Rafting Tourism and Its Countermeasures——A Case Study of Anji County in Zhejiang Province

现阶段,安吉县漂流旅游项目发展情况良好,但也存在不少问题,本文从安吉县的实际情况出发,通过文献资料、专家访谈等研究办法,从政府支持、基础设施建设、提高服务管理水平、市场调研等方面提出了管理对策。

Despite some problems, Anji County in Zhejiang Province is witnessing a nice development of rafting tourism currently. After conducting an actual survey, exhausting relevant literatures and doing a lot of expert interviews, this author puts forward some countermeasures in guaranteeing the positive development of rafting tourism in Anji County, namely, to win support from the government, to promote infrastructure construction, to upgrade service level and to make market investigations.