基于大学生社会责任意识培养的高校党建品牌建设研究——以浙江旅游职业学院为例

Study on the Brand Construction of Party Building in Colleges Based on College Students’ Social Responsibility Awareness Training—— A Case Study of Tourism College of Zhejiang

党建品牌和一般企业品牌有共通性但又有其特殊性,它是学生工作的重要内容,是加强大学生思想政治教育工作的重要载体。新时期如何加强党建品牌建设,形成具有影响力、号召力、凝聚力的党建工作机制,成为需要深入思考的课题。本文以浙江旅游职业学院为例,提出加强学生社会责任意识培养为目的的党建品牌建设原则以及路径方法。

On the one hand, the brand of Party building is similar to that of common enterprises. On the other hand, it does have its own particularity. It is an important content and carrier of the ideological and political education of college students. How to strengthen the brand construction of party building and to form an influential and cohesive party building mechanism has become an issue that calls forth further pondering. This paper, making a case study of Tourism College of Zhejiang, puts forward the principles and methods of brand construction of party building in colleges which aim to strengthen students’ awareness of social responsibility.