葡萄酒影视与葡萄酒旅游规划——以电影《杯酒人生》为例

Movies about Wine and Wine- related Tourism Planning——A Case Study of the Movie Sideways

葡萄酒电影对葡萄酒旅游有着重要的影响。而葡萄酒电影的这种影响力的大小,不仅取决于电影本身的水平,也取决于有关方面的精心规划。《杯酒人生》作为一部葡萄酒电影的公映,极大地推动了当地葡萄酒旅游的发展,使得圣巴巴拉县成为著名的葡萄酒旅游目的地。当地政府、旅游企业和民间个人围绕《杯酒人生》主人公的品酒路线和活动,制定了形式各异的旅游规划,与电影相印证,极大推动了当地的葡萄酒旅游业发展。

Movies about wine have important influences on wine- related tour. The intensity of influence,however,depends not only on movie quality itself but also on the plans of relative parties. The movie Sideways,for example,has greatly promoted the development of local wine tour and made Santa Barbara County become a famous tour destination. Following the wine- drinking paths of the movie ’s main characters,the local government,tour companies and people of Santa Barbara County have formulated tour plans of different styles,which dramatically promote the growth of wine tour to Santa Barbara.