意识形态话语权向生活世界的回归——当代文化产业发展的分析视角

The Return of Ideological Discourse Power to theWorld of Life——An Analytical Perspective of the Development of Contemporary Cultural Industry

当代文化产业的发展对意识形态话语权的构建产生深刻影响。在经济全球化的背景下,我国主流意识形态的话语权受到一定程度的冲击。如何坚持马克思主义理论,构建主流意识形态的话语权,并获得人民群众的普遍认同是当前意识形态建设的核心问题。我们有必要从现代性的语境出发,研究意识形态话语权的理论基础和实践价值,并探析其回归生活世界的方法路径。

The development of contemporary cultural industry has a profound impact on the construction of ideological voice.In the context of economic globalization,the discourse power of China's mainstream ideology has been affected to some extent.How to adhere to Marxist theory,construct the discourse power of mainstream ideology and gain universal recognition by the people is the core issue of current ideological construction.It is necessary for us to study the theoretical basis and practical value of ideological discourse power from the context of modernity,and to explore the path of its return to the world of life.