利用数字传媒技术 促进泸酒文化发展

Development of Luzhou Liquor Culture Promoted by Digital Media Technology

近些年来,数字传媒技术已渗透到人类社会的方方面面,给人们的生活、工作、娱乐带来了深刻的影响。将数字传媒技术与泸酒文化的内涵展示联系起来,通过对泸州酒文化历史的研究,可挖掘泸酒文化的特色,提炼出泸酒文化的精髓,用丰富多样的数字作品形式展现给大家,可以起到宣传泸州,打造泸州酒城形象的作用,还能扩大泸州城市的知名度和美誉度,提高城市综合竞争力,进而加快泸州经济建设的步伐,促进泸州酒文化的快速发展。

Recent years digital media technology has penetrated into every aspect of our society, bringing profound effect on people's life, work and entertainment. The association of digital media technology and connotation of Luzhou liquor culture and the historical study of the culture will extract the features and essence of the culture. Exhibition of colorful and various digital artistic works will be a promotion of Luzhou as a famous liquor city. It will also improve Luzhou's comprehensive competition, speed up economic construction and promote the rapid development of Luzhou liquor culture.