体验策略下合江荔枝文化旅游开发思路

Thinking on the development of the litchi cultural tourism of Hejiang County under the experience strategy

旅游的本质是游客在特定环境下一个完整的体验过程,体验旅游是体验经济的典型形态。文本结合体验经济下体验的研究成果,探讨体验的内涵和形式,同时根据游客的体验需求,以四种体验类型为导向提出合江荔枝文化旅游开发策略。

The essence of tourist is a complete experience process in certain circumstances,experience tourism is the typical form of experience economy. Text combining with the research results of experience under the experience economy, discusses the connotation and forms of experience, according to the experience of tourists demand, litchi cultural tourism development strategy is put forward Guided by four types of experience.