泸州市旅游项目的品牌策划研究——以泸州市分水古镇为例

Study on Brand Planning of Luzhou Tourism Project——Taking Ancient Town of Fenshui Luzhou as an Example

随着旅游业的快速发展,旅游项目的质量高低不一,各类问题层出不穷。旅游标准化的建立成为提升旅游行业素质的一项重要工作,也是提高旅游业整体效能、实现科学管理的必要手段。旅游标准化发展规划要求培育优质旅游品牌以推动旅游业的科学发展。泸州市旅游资源丰富,可旅游发展却相对滞后,本文通过对泸州市旅游项目的品牌策划,整合旅游资源,提高旅游项目的质量和知名度,培育泸州市优质旅游品牌,加快旅游标准化的建立。

With the rapid development of tourism, the quality of tourism projects is different with various problems emerging. The establishment of tourism standardization is an important task of promoting tourism industry quality and necessary means to improve the overall efficiency of tourism so as to realize scientific management. Tourism standardization development plan calls for cultivating high-quality tourism brands to promote scientific development of tourism. Although there are rich tourism resources in Luzhou, the tourism development is relatively lagging behind. Through studying on brand planning of Luzhou tourism project in this thesis, one can integrate tourism resources,promote quality and fame of tourism project, cultivate good tourism brand in Luzhou and finally speed up the establishment of tourism standardization.