跨境电商背景下海外仓SWOT分析

A SWOT Analysis on Overseas Warehouse in the Cross-border E-commerce

跨境电商在发展过程中,遇到了物流成本高、退换货困难、客户购物体验差等问题,海外仓应运而生。文章首先解析了海外仓概念及运作流程,然后基于SWOT分析模型,对其优势、劣势、机会、威胁进行了系统分析,最后根据海外仓现状,提出SW发展策略。

In the development process of cross-border e-commerce,we are facing some problems of high logistics cost,difficulty in returning and exchanging goods,and poor shopping experience of customers,which resulted in the emergence of overseas warehouse.This paper firstly analyzes the concept and operation process of overseas warehouse,then makes a systematic analysis of its advantages,disadvantages,opportunities and threats based on SWOT analysis model,and finally proposes SW development strategy based on the current situation of overseas warehouse.