“一带一路”倡议背景下泸酒国际化探索

Exploration on the Internationalization of Luzhou Liquor under the Background of "The Belt and Road Initiative"

'一带一路'倡议是中国提出的与区域有关国家依靠既有的双多边机制,借助既有的、行之有效的区域合作平台,加强合作,打造政治互信、经济融合、文化相互包容的伟大战略。随着白酒市场的逐渐回暖,泸酒发展迎来新一轮机遇。'一带一路'倡议的提出为泸酒的国际化发展带来了新的利润增长点和机会。因此,本文以'一带一路'倡议为背景,分析泸酒面临的机遇和挑战,探讨'一带一路'倡议背景下泸酒国际化策略。

'The Belt and Road'is a great initiative put forward by China to strengthen cooperation with regional countries by relying on existing bilateral and multilateral mechanisms and effective regional cooperation platforms to build mutual political trust,economic integration and cultural tolerance.With the gradually recovery of liquor market,the development of luzhou liquor is facing a new round of opportunities.The proposal of'The Belt and Road'brings new profit growth point and opportunity for the international development of luzhou liquor.Therefore,by taking the'The Belt and Road'as the background,this thesis analyzes opportunities and challenges faced by luzhou liquor industry,and explores internationalization strategy of luzhou liquor under the'The Belt and Road'.