摘要
会展旅游是一种高利润、高产出的旅游项目。本文通过SWOT分析法,分析了天津市发展会展旅游的优势、劣势、机会和威胁,提出了在新的市场环境下天津市的战略选择及实施措施。
MICE tourism is a tourism item of high profit and yield. With a SWOT analysis, this paper analyzes the strengths, weaknesses, opportunities and threats for Tian jian's MICE tourism development and puts forward some strategies and measures for Tian jin city in the new market environment.
出处
《旅游科学》
2003年第1期16-20,共5页
Tourism Science
