正确舆论导向实践论

A Practice of Orientating Correct Public Opinions

舆论导向正确 ,是党和人民之福 ;新闻宣传报道必须实现正确的舆论导向。在宣传报道的具体运作中既要把握正确舆论导向 ,又要讲究引导艺术 ,才能达到实现正确舆论导向的目的。一是通过把握政治导向 ,规范思想行为导向和匡正价值导向 ,达到把握舆论导向的目的 ;二是在作好超前策划的基础上 ,通过把握报道时机和创新写作手法的引导艺术 。

Having a correct orientation of public opinions is the blessedness of the Party and the people. News reports must orientate correct public opinions. In order to reach this goal, one should both take a correct orientation towards the public opinions and attach importance to the art of guidance. First, one should understand the political orientation and standardize one's behavior and thought so as to take a correct orientation towards the public opinions; Second, one should, based on the plotting ahead of the time, grasp the chance of the news report and write innovatively so as to orientate the public opinions in a correct way.