论企业经营活动中的美学应用问题

The application of aesthetics to managerial activities of enterprises

把美学原理应用于企业的经营活动中,一是要在产品设计上贯彻形式美法则,做到既实用便利又美观大方,令人赏心悦目;二是要在营销过程中接照美的要求来提升营销人员的审美修养,并在广告的视觉美和听觉美上狠下功夫;三是要在企业形象策划上运用美学原理,使之具有艺术性。

The paper suggests that we should apply elements of aesthetics to managerial activities of enterprises. Firstly, it is necessary to implement the rule of forma! beauty in the design of products to make them practical and pleasant. Secondly, according to aesthetic requirements, it is necessary to improve the aesthetic accomplishment of sales staffs in the process of management. Besides, it is necessary to concentrate our efforts on the visual and auditory beauty of the advertisements. Thirdly, apply elements of aesthetics to the image scheme of enterprises, which can make it full of artistic style.