摘要
专业市场是改革开放以后发展起来的一种新型市场制度,她的生存和发展基础是数量型消费群体和中小企业。随着沿海地区居民消费行为的变化,专业市场的顾客群体出现西移和北移的迹象,因而,专业市场的中心位置也在西移和北移。同时,中小企业对专业市场的功能也提出新的要求,从单纯的商品集散向商品展示、信息集散等多功能的市场转变是未来专业市场发展的趋势。所以,专业市场必须开展信息化改造和建设。
Specialty market is a newly emerging market system since China's reform and open-up. The evironment for survival and development is quantitative consumers and small and medium sized enterprises. As consumer behavior changed in coastal areas, there was an evidence that the specialty market's customer group moved northward and westword. And so did the specialty market Meanwhile, small and medium sized enterprises brought up a new demand to the function of specialty market. A transformation from sheer commodities gathering and distributing to a multy functions market which could also deal commodities exhibition, information gathering and spreading etc., is the trend of specialty market in future. So, specialty market must be reconstructed based on information technology.
出处
《商业研究》
北大核心
2003年第9期167-170,共4页
Commercial Research
关键词
专业市场
市场制度
生存基础
发展趋势
specialty marker, small and medium sized companies
consumer colony