浅论文化力提升企业综合竞争力——对波导特色企业文化建设的思考

Consideration on hencing enterprises comprehensive competitiveness by cultural power

本文以国家级高新技术企业———波导股份有限公司的企业文化建设为研究对象,分析了文化力和企业综合竞争力的基本内涵,阐述了文化力与企业综合竞争力的关系,并从发展战略、品牌形象、团队精神、创新意识、售后服务、人才观念等方面归纳提炼了波导企业文化所具有的鲜明特色,探讨了通过增强企业文化力来不断提升企业综合竞争力的理念和路径。

This article based on enterprises cultrual construction of Bodao Ltd.which is national Hitech enterprises,analyzed the conception of cultural power and comprhensive competitiveness,expounded the relation between cultural power and enterpirises competitiveness,generalized the manifest character of enterprises culture in Bodao Ltd.from following aspects:developmental strategy,bround image,team spirit,innovational idea,pur chase service and talent chought,probed the thought and way of hencing comprehensive competitivesness by enforcing cultural power.