我国体育产业现状及发展的对策研究

A survey on the status quo of China's sports industry and the counter-measure of its development

本文运用调查法、资料法和实证分析法,对我国体育产业的现状进行了分析定位,指出我国体育产业化水平十分落后,与西方国家体育作为"支柱产业"相比,我国体育产业对经济发展所起的作用十分有限。要发挥体育产业巨大的经济效益,就必须正确认识体育产业在社会发展中的作用;健全体育产业管理制度;积极培育、开发体育市场;提高体育产业组织的素质。从而实现体育产业对我国经济发展的积极推动作用。

By means of investigation,materialization and exemplification,this article makes an analysis on the status quo of Chinas sports industry,pointing out that the level of the industrialization of sports is backward in China and it has made a limited contribution to the development of Chinas economy,compared with that in the western countries,where sports industry is regarded as a mainstay.The article also suggested that in order to work out in full the immense economic function and finally promote the economic development of the country,special attention must be paid to the following:To identify the function of sports industry in the development of the society;To strengthen the supervision over the sports industry;To develop sports market enthusiastically;To enhance the self quality of the sports industry.