摘要
购物中心在西方发达国家发展已经有几十年的历史,积累了许多成功的经验。本文通过介绍西方国家购物中心城市的发展规划、先进的经营理念等经验,提出了发展我国购物中心的建议。
Shopping mall have been developed for several years in the developed countries, and theyhave accumulated many successful experience. The autror introduce the development scheme andadvanced managing thought, and give some suggestion for how to develop the shopping mall in ourcountry.
出处
《北京市财贸管理干部学院学报》
2003年第1期13-14,共2页
Journal of Beijing Institute of Finance and Commerce Management
关键词
西方国家
购物中心
购物环境
营销策略
shopping mall
the environment of shopping
marking strategy
