需求不确定情形下的产品产量和价格的确定

Production Determining and Pricing under Uncertain Demand

本文在产品的产量可能不等于销量的假设条件下,分别研究了需求可以发生随机扰动情形下和消费者口味不确定情形下厂商产量决策和定价问题,提出了决策风险的度量方法以及基于期望利润和风险的决策模型。

On the assumption that production is equal to or greater than sale quantity,this paper studies the methods of production determining and pricing upon condition that demand function permits random deviation and that consumer tastes may be uncertain and presents indices of measuring the risk of the methods and a decision making model based of expected profits and risks.