CRM:客户管理新理念

The New Conception Management -CRM

提出客户关系管理的概念,分析其实施条件、效果和发展前景,指出中国企业实施客户关系管理的必要性和存在的问题。

This paper puts forwards the concept ion Of CRM(Customer Relaionship Management ),analyzes its implementing condi-tion,effect and development future,and also states the necessity and pro blems of conducting CRM in Chinese business.