对塑造医院品牌的若干认识

Establishing a Brand-name Hospital

结合市场经济的发展和医院改革的趋势,指出在市场经济中医院必须重视经营和经济效益,分析了医疗市场竞争也是品牌竞争,提出塑造医院品牌是体现增强医院在医疗市场竞争力的重要因素。文章叙述了塑造医院品牌的意义,归纳塑造医院品牌的途径,并据实说明医院品牌在实际中的运用。

In the light of the development of the market economy and the tendency of hospital reform, this paper maintains that hospitals have to pay more attention to their management efficiency, and that it is very important to establish a band-name hospital to meet the fierce competition of the medical market. The paper also discusses the significance of brand - name hospitals and illustrates with examples some approaches to creating brand-name hospitals.