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谈谈客户关系管理在出版社的应用 被引量:2

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摘要 本文结合我国出版行业的情况 ,从三个方面论述了客户关系管理 (CRM )
作者 张尔 彭志泉
出处 《图书情报知识》 CSSCI 北大核心 2003年第2期93-94,共2页 Documentation,Information & Knowledge
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