信息经济下企业的价值链分析

Analysis of Value Chain in Information Economy

利用迈克尔·波特的价值链分析方法,结合信息经济的新特征,为企业创造低成本、歧异化等竞争优势提出了一些理论上的对策,从而揭示出重构价值链是信息经济下企业获取竞争优势的一个重要途径。

In information age,the environment and competitive rules for the enterprises has changed a lot because of the development of information technology, so the enterprises must reengineer their value chains to create competitive advantages adopting the new economy. Combining the new characteristics of information economy, the article chiefly makes use of the analysis method of Porter's value chain to give some advice on how to create new competitive advantages such as low cost, differentiation etc. And the article proves that the reengineering of value chain is one of important ways to gain the competitive advantage in information economy.