浅议速度营销

An Analysis of the Responsive Marketing

随着电子计算机技术、网络技术和通信技术的迅猛发展 ,企业面临的经营环境发生了变化 ,如何比竞争者以更快的速度满足消费者瞬息万变的需求 ,已成为企业核心竞争力的关键内容。企业要在竞争中生存和发展 ,就必须以速度为核心整合自己的营销资源 ,以营销为龙头整合自己的企业资源 ,以开放的组织形式适应和引导消费者需求的变化。

With the rapid development of computer technology, internet technology and communication techniques, business firms are facing great challenges in their operation. Prompt respond to the ever-changing market demand is now the most important. Management must realize that promptness is the core in integrating marketing resources, which, in turn, is critical in integrating the resources of the organization as a whole.