摘要
通过分析大型赛事与公共关系的紧密结合,提示大型赛事作为一种公共活动,充分发挥和运用公共关系的作用,对于大赛的良性运转、发展具有的重要意义。
The close integration of great sports events and public relation was analyzed in this paper, conclusion is as that fully exertion of public relation is significant to well-operation and developing of sports events as a kind of public events
出处
《首都体育学院学报》
2003年第1期6-9,共4页
Journal of Capital University of Physical Education and Sports
