北京市商业体育俱乐部消费者行为研究

Research on Consumers’Behavior of Commercial Sport Clubs in Beijing City

运用文献研究法、问卷调查法对北京市高、中、低档次的商业体育俱乐部的消费者基本情况、体育消费水平、体育消费目的和动机及其满意度进行了分析。

Based on literature and questionnaires, an analysis on consumers data, which is from commercial sports clubs of all levels in Beijing city, such as personal imformation, sports consumption level, aims or motivation for sports consumption and degree of satisfaction were put through in this paper.