重庆市城镇居民体育消费现状分析

Analysis of Present Situation of Sports Consumption in Urban Residents of Chongqing

采用文献资料、问卷调查、数理统计等方法,对重庆市城镇居民的体育消费意识、结构、生活消费结构水平及其体育人口学历、职业和年龄分布概况等现状进行了系统研究。结果显示:重庆市城镇居民具有较强的体育消费意识,但体育消费支出仍处于较低水平;体育消费以实物消费为主;制约这一因素的主要原因为时间缺乏、经济支付能力低、体育场馆严重不足等。并针对以上现状为重庆市城镇居民体育消费的健康发展提出有益建议。

Through documentation, questionnaire investigation and mathematical statistics, the consciousness and structure of sports consumption, the structure level of life consumption as well as the general situation of the scholarship, profession and age distribution of the sports population were studied systemically. It was shown that the Chongqing urban residents have better sports consumption consciousness, but the sports consumption outlay is still at the low level. For the sports consumption priority is given to consumption in kind. The main reasons for causing these factors are the shortage of time to participate in athletic exercises, low affordability and insufficient gyms and grounds. In allusion to this status available suggestions were put forward for developing the sports consumption of Chongqing urban residents healthily.