房地产市场宏观环境分析

Analysing about Macroscopical Environment of Real Estate Market

房地产市场宏观环境复杂多变,它对房地产企业营销行为的影响间接而难以把握。构成房地产市场宏观环境的四个因素分别为经济因素、政治因素、人口因素、政策法规和利税因素。房地产企业应针对上述四个因素的客观表现来策划其相应的营销策略,以便很好地适应房地产市场的变化发展。

Macroscopical environment of Real Estate market is complex and changeable, and its influence to marketing behaviour of Real Estate enterprises is indirect and difficultly grasping. Four factors composing macroscopical environment of Real Estate are economy factor, politics factor, population factor, policy regulation and profit rate tax expense factor. Real Estate enterprises must design corresponding marketing strategy according to the four factors?objective expression so that they can suit Real Estate market抯 develop very well.