绿色营销与企业可持续发展

Green Marketing and Potential Sustained Development of the Enterprises

绿色营销是企业可持续发展的最终实现途径。本文揭示市场经济条件下,实施绿色营销的必然性;探讨企业的可持续发展问题的实质和解决办法;提出推行绿色营销促进企业可持续发展的对策思路。

Green marketing is the final way to tap the potentials of sustained development of the enterprises.This article attempts to expound the inevitable trend of green marketing under the circumstances of market economy with an analysis of the origin and evolution of the concept.Furthermore,it seeks to confirm the idea that the crux of the subsistence and development problem finds its solution through the green marketing strategy.Finally concrete proposals are put forward for carrying out the green marketing program in order to promote the sustained development of enterprises.