试析我国报业的市场环境

On the Market Environment of Newspaper Industry in China

报业所处的市场环境是报纸在市场中生存的基础,市场环境的变化既可以给报业带来市场机会,也可以带来威胁。因此,把握报业的市场环境及其发展趋势是每一家报社制定发展战略与对策的前提。

The market environment of newspaper industry is the foundation for newspapers subsistence. The change of market enviromemt not only brings opportunities,but also threats. Thus, analysing the market enviroments of newspaper industry is the prerequisite for every newspaper office to enact development strategies.