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论流通观念创新 被引量:1

On the Innovation of Ideas about Circulation
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摘要 市场经济的实质和核心是交换经济、流通经济;流通不仅是中介,而且直接渗透到再生产的各个领域;流通不是地摊经济,现代流通也要运用高新技术,实现流通现代化;开放是流通的本质特征,市场经济的发达程度与流通的开放程度紧密相连;品牌本身是一种流通现象,品牌形象形成名牌和名牌经济,要在扩大对外开放中让中国自己的名牌走向世界。 The nature and core of market economy is economy of exchange and circulation. Circulation not only plays the part of a medium but directly infiltrates into every field of reproduction. Circulation cannot be realized and modernized with only a few stalls but with advanced technology. The essential aspect of circulation is openness whose degree determines how economy develops. Brands themselves are phenomena of circulation , and the competition among brands results in the appearance of name brands and the economy of name brands. China, thus, should try to make its name brands accepted around the globe while opening itself to the outside world.
作者 余鑫炎
出处 《无锡商业职业技术学院学报》 2003年第1期21-25,共5页 Journal of Wuxi Vocational Institute of Commerce
关键词 流通现代化 观念创新 市场经济 中国 品牌战略 circulation ideas innovation importance of circulation circulation infiltration circulation modernization openness of circulation
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