变革与重构:市场道德规范

Changing and Reorganizing: Marketing Moral Standards

从社会关系深刻变化角度把握转型期发展中各种复杂的二元现象,探索现实市场经济规律,以期完善市场运行机制,培育市场文明因素,缩短社会转型期"阵痛",并在一定程度和层面对市场利益协调、市场行为规范、市场秩序稳定和市场道德人文关怀及市场文化力生长机制进行重构;缓解处在分化、冲突和整合三环节交替过渡期的不稳定因素———社会群体结构利益冲突。

Holding all kinds of explicated dual-phenomena in the transition development from the aspects of profounding change of social relations, exploring real marketing economic law, in order to improve market running mechanisms,cultivating market civilization factor, reduce the 'labour pains'of the social transition,and face the market benefit coordinating,the market behaviour standards,the stableness of the market order , the humane care of the market morality and reorganizing the growing mechanism of marketing cultural power in the extent; ease the unstable factor which is at split off,conflict and integration three interlock sectors-social structure benefit conflict.