摘要
在中国,非营利组织的数量已经不容忽视,它们的影响也不断渗透到社会生活的各个方面。非营利组织近年来迅速地得到了发展,成为人类生活中不可或缺的一个部门。通过对中国青少年发展基金会之希望工程的案例分析,研究如何与公众进行有效的营销沟通,不断地促进非营利组织的发展。
Non - Profit Organizations in China have been greatly increasing in amount, and they have become more influential than ever in the social life. It is significant to take Hope Project as a case to study how effective could marketing communications be in order to further develop non - profit organizations in China.
出处
《上海管理科学》
2003年第2期39-41,共3页
Shanghai Management Science