商业名称权与商标权冲突及解决机制浅论

On the Conflict of the Right of Commercial Name and Trade Mark Right and Its Settlement Mechanism

本文从商业名称权和商标权的基本概念、性质入手 ,试图从前人就商标权与商业名称权冲突的解决方法中找出一些问题 ,提出自己的看法 ,并就解决两者之间的冲突提出几个基本方法、原则 :调整商业名称权的法律地位、保护在先权原则、禁止欺骗或误导。

In this article, the author starts with the basic concepts and nature of the right of commercial names and trade mark right, trying to find some problems from the solutions of the conflict of the right of commercial names and trade mark right, put forward his own views, and come up with a few basic methods and principles for the conflicts of the two rights: regulate the legal position of the right of commercial name, protect the principle of priority, prohibit fraud or misdirection, protect the principle of fair competition and the principle of different protections.