如何增强电子商务的盈利性

How to Enhance the Profitability of E-Commerce

电子商务作为新兴网络经济的一项具体应用,具有广阔的前景,代表了未来商务的发展趋势。但目前大多数从事电子商务的企业却是亏本的,原因何在?文章分析了影响电子商务盈利性的四个方面:成本、收益、风险和敏感性因素,提出增强电子商务盈利性的关键是对成本、收益、风险的管理。

Ecommerce has a wide prospect as a concrete use of the new developing neteconomy,which represents the trend of tomorrow's business.But why are most of firms which engaged in it in a loss?This article analyzes 4 aspects which affect the profit of Ecommerce: cost,profit,risk and some other susceptible factors,and puts forward that the key of increasing the profit of Ecommerce is the administration to the cost,profit and risk.