高校校报在校园媒体互动中的发展优势

The Developmental Advantage of the College Newspapers in Campus Media Inter-development

社会四大媒体在日趋激烈的竞争中出现了以相互合作寻求共同发展为最终目的的媒体互动新趋势。目前在高校的传播竞争中,作为传统媒体的高校校报已越来越表现出它的局限性。因此,高校校报应在校园媒体互动中寻求新的发展优势,实现自身的突破和更大的发展。

The social four media which cooperate and inter-develop together are coming into a new situation in the violentcompetition. The college newspapers becomemore and more limited as the traditional media still in the transmission competition. The collegenewspapers should breakthrough itself to seek for new development. Then the collegenewspapers will find new development and develop more quickly.