新东航集团改革发展之我见

View About Developing of New Eastern Airlines Corporation

阐述了在国内外航空市场的竞争压力下新东航集团应采取的措施。针对过去和未来一段时期内国际航空市场的变化,分析了集团国内航线和国际航线的运营状况,提出了应采取的发展战略、经营策略和需要注意的问题。

What measures an airline should generally take to counteract the c ompetitive pres-sure from domestic and international air transport markets is e xpounded in this paper.In par-tic ular,the paper,tak ing into consideration the changes in international air transport markets from the past to the fore see able future and the actual conditions of the New Eastern Airlines Corpora tion ,puts forward the development strategy and management tactics of Corporation after analyzing of the situation of transportation in both domestic and internat ional markets.