城市商业银行市场营销体系建设的几个问题

Construction of Marketing System in Commercial Bank in Citise

本文在提出树立新营销观念的基础上,探讨了营销体系的一般模式,并从总部与支行两个层面对如何建立城市商业银行完整的市场营销体系作了具体分析。

Based on the new marketing ideology,the paper an-alyzes the common models of marketing system.After wards,the paper,from the two aspects of the headquarter s and the branches,presents the detailed study on the con struction of marketing system in commercial band in cities.