武术品牌论

On Brand of Martial Arts

以品牌理论为视角,对数千年流传下来的中华武术作为民族传统体育品牌的成因进行理论上的剖析,并提出"体制内武术"这一概念。通过品牌运作理论来系统阐释中国武术发展的具体策略和目标,提出了武术品牌建设步骤。

Heoretical analysis is made on formation of the Chinese martial arts handed down for thousands of years as a traditional national sports brand from perspective of the brand theory,and the concept of 'in-system martial arts' is proposed.The specific strategies and objectives of Chinese Wushu development are systematically explained through the brand operation theory.