APEC“新中装”的造型风格解析及思考

Analysis and thinking of APEC style ″new China costume″

介绍APEC"新中装"的造型风格,并对其特色设计进行了详细分析,表明"新中装"对我国服装设计发展方向的深层意义,探讨"新中装"有助于推动中国服装出精品,拓展中国服装品牌发展,对"新中装"品牌发展提出建议。通过"新中装"的造型风格分析,对其设计理念及其创作过程的研究发现,中国服装行业不缺失精品的制作工艺技术、材料、设计及其人才等,缺失的是中国品牌服装市场链的整体建设管理,只有完善和提升服装品牌的生态链,才会体现"新中装"的强大品牌价值。

The thesis introduces the style of ″ new Chinese costume″ in APEC,and illustrates the characteristic in detail. It indicates that the″ new Chinese costume″ will help to develop and promote Chinese clothing industry,and meanwhile suggest how to expand business on the Chinese clothing brand development. Through the analysis on the modelling style of ″new Chinese costume″. It find that there is not lack of high technology,materials,design and talent,but the absence on the brand construction management in Chinese industry. Only have it improved and enhanced the clothing brand marketing system,the brand value will be improved.