境外电视在广东播出的思考

Reflections on off-boundary involvement in TV broadcasting in Guangdong

在经济全球化和我国入世的背景下 ,境外电视首先在广东落地 ,广东再次扮演了“桥头堡”的角色 ,广东广播电视业遇到了前所未有的机遇和挑战。本文正是以此为思考的逻辑起点 ,介绍了境外电视在广东播出的背景和现实情况 ,分析了在目前形势下广东广播电视业应对挑战、谋求发展、提高国际竞争力应采取的对策 ,并且总结了西方媒介集团面对激烈竞争。

With the economic globalization and China's entry into WTO, off_boundary television companies began to enter China, and Guangdong is the first target. Thus Guangdong's broadcast industry is encountering unprecedented challenge and chance to develop. Based on the situation, this article gives an introduction of the background situation of the off_boundary television channels broadcasting in Guangdong, and analyzes the countermeasures against the challenge and development to promote international competitive ability. It also sums up the successful experience and some regular patterns of the Western media which succeed under strong pressure of heated competition.