SWOT分析法与医院管理理论探讨

SWOT analytic method and exploration on hospital management theory

利用SWOT分析法的科学原理指导医院管理理论与实践,正确、客观地认识医院内部优势及劣势和外部环境的机会及威胁,确定切合医院实际的发展战略。期望该管理理论对医院管理有一定帮助。

Applying the scientific principles of SWOT analytic method, the article describes the theory and practice on hospital management, and the correct and objective understanding of interior strong points and weak points as well as opportunities and threats of exterior environment, how to decide development strategies which are suitable to the actual situation of the hospital. It is expected that the management theory will be somehow helpful to hospital management.