某软件公司开展网络营销的策略研究

Strategic Research on a Software Companys Internet Marketing

在对某软件公司市场营销方式进行调查研究的基础上 ,分析了该公司开展网络营销的条件 ,具体提出了有关网站推广和开展网上服务的策略 ,目的是探索同类企业发展网络营销和提高服务水平的途径。

On the basis of fully investigating a software compa ny , the author analyses the conditions of a company to develop Internet Marketing, puts forward some polices of website expansion and online service, and probe in to the ways for of developing similar enterprises Internet Marketing and improvi ng service level.